Make The Difference Network

A new social network for those looking to make a difference has popped up. This time it is backed by some celebrity firepower. Created by Jessica Biel and boasting other celebrities such as The Rock (Dwayne Johnson), Brian Griese, and Gabrielle Union amongst others. The following is the description of what MTDN is:

"Make The Difference Network (MTDN) is a cause-oriented social network that connects nonprofit organizations with potential donors and increases awareness for small-to-medium nonprofit organizations.

Our Misson is to democratize giving by increasing the visibility of thousands of nonprofit organizations and empowering potential donors to search, select and fund these organizations’ specific “Wishes” and then to see the results of their giving."

It will be interesting to see if all these "Make a Difference" Social Networks can coexist and indeed live up to their missions. They are great for connecting people and hearing about what others are up to but I have yet to see one post success stories of the site being the protagonist for creating good things. It just seems that they are used to highlight what is already happening and I would like to see one of these social networks pop up and take that as its raison d'etre. My other criticism of all these social networks is that they bite off a lot at once without letting the user figure out how things work and how they can make the most of their experience on the site. I log on and I am immediately daunted by everything that is available to me and I don't know where to begin. I usually end up clicking through a couple of pages and then logging off because there is just too much information. I think that a greater focus needs to be achieved when starting these sites, and instead of creating more of the same they should work together with other sites so as not to splinter the effects that they can have. If there are 4 million people spread out across 10 sites then it becomes difficult to keep up to date on all that is going on out in the world, effectively stifling what is possible. It is a real problem throughout the not-for-profit world but one that needs to be addressed.

I wish MTDN the best of luck and urge you to check it out. It may be exactly what you are looking for in your social network.

Social Websites for People Interested in Changing the World

The more and more I get into this blogging thing, and get connected with other people who are doing the same thing or interested in doing the same thing, the more I am getting turned on to new or different social networking websites for people who are interested in doing something to improve the world. I came across this great blog post, Networks for Change, by Jason Diceman over at WorldChanging. He outlines and gives a general overview of what each has to offer. I have profiles on a number of them now, but it is difficult to keep up with them as they pop up. I just joined a new one in its BETA phase called UnltdWorld. I am new to all of them and couldn't give an honest opinion one way or the other on which ones I like best and why. If you have any feedback please pass it along.

The great thing about social network websites is that you are able to connect with people from all around the world who you share some sort of interest with. The important thing, though, is to take advantage of your ability to network and take action. It is not enough to add someone to your friend list and watch your number of friends rise. What is important is to take the connection and make a difference with it. How many of your friends on these websites have you talked to since they were added. I know this because I am probably the most guilty of all. There is no substitute for creating actual friendships and making real connections. They are possible over the internet but they don't magically exist because you "agree to being their friend". Make the most of the opportunity that sights like Facebook provide. Post your new project, or idea and let others take an interest, ask opinions, hear advice. Make use of this 'Flat World' instead of taking it for granted.