State of the Planet '08

A classmate of mine passed along a notice for a great conference at the end of March (March 27-28 to be exact). It is called State of the Planet, and it is held at Columbia University in New York. There is a fabulous list of speakers and presenters taking part, and it is free to register. Here is a brief description of what the conference is about:

State of the Planet Mission
The State of the Planet Conference, held every two years by the Earth Institute at Columbia University, assesses the state of global natural and human systems in order to identify those factors central to achieving sustainable development. The conference brings together insights from the world's most influential and innovative thinkers in a wide range of academic fields, including the earth sciences, engineering sciences, biological sciences, health sciences, and social sciences, with those from opinion leaders in the media, government and the policy community.

Participants explore and debate in depth, on a global scale, the current condition of natural and human systems from the perspectives of both the natural and social sciences. In fostering constructive relations between these scientific communities and government leaders, international organizations, individuals and others, the conference promotes policy designed to reach the goals of sustainable development.

To secure our future as a species we must first understand what impact we have on the planet we inhabit. Getting to that understanding - and framing viable solutions for our future - is what this conference is all about.

Individual Social Responsibility

I read this interesting tidbit in my 365 Ways newsletter I received today and I think it is something worth exploring. While I have written a number of times about Corporate Social Responsibility and Social Enterprises what might be more important is Individual Social Responsibility. In other words, what is it that you do, the little things, to make the world a better place? What is it that you stand for? What are YOU doing to ensure that you are making a contribution to a better world, not just the status quo? We can look at it like the chicken and the egg argument, the 'it starts at the top and will filter down to the bottom' approach, or you can just step up.

Start by making a list of the things for which you believe in. Do you stand for animal rights, human rights, the environment, etc. Then decide what you can do through your purchasing behavior, your actions, your conversations, to start making it a part of your character - about making it a part of your life. When we individually decide to do something it will start to create a ripple for others to follow.

You don't notice it right away but you plant seeds with every interaction you make. It is like marketing, the more people see and hear something, the more they start to adopt it - this is the way successful brands have done it for years. Think about how you can market animal rights, you could buy only brands such as The Body Shop, wear a PETA T-shirt to a party, or become a vegetarian/part-time vegetarian (my friend Kylie has one day a week where she is a vegan, the rest of the week she is a vegetarian). You don't have to be an advocate, although it would certainly help, but sometimes the more subtle approach with people has a more profound and lasting effect. If you can get other people to ask you about your vegetarianism, instead of telling them outright, people are more likely to listen and take interest than if you are pushing pamphlets on them.

Be a pillar for your values, model them for all to see. Think about how you can market your better lifestyle. Think about other ways you can do your part to make the world a better place. This is your individual social responsibility - you are a business, you are a brand. Now is the time to 'sell' it.