I was put on to this initiative called Why Water? By answering 3 questions correct CIGNA, a US insurance and health care provider, will donate the equivalent of one day of water to Water For People. Water for People "helps people in developing countries improve their quality of life by supporting the development of locally sustainable drinking water resources, sanitation facilities and health and hygiene education programs. Check out the game and let me know what you think. It is not dissimilar to the freerice.com game that provides rice for every question answered correctly. While I have not seen any statistics of how much money has been made by these games, or the impact those funds have made, at the very least a few minutes of your time, time probably spent not doing anything productive, could make a real difference. Again, let me know what you think about these sorts of games.
***UPDATE***
I emailed someone in the know on this game and they had this to say about where the money is going:
"CIGNA has provided $50,000 to Water for People to administer the clean water program through the end of 2008, and to ensure the funding reaches school children in India. CIGNA can provide up to one million days of clean water"
This is a little more information than I was able to easily dig up on my own, but I think if these games are the future of philanthropic activity there needs to be a movement towards openness and transparency. Put it in the FAQs or even create a page that exposes the relationship and the flow of funds. Is it making a difference? - then show how, do not just tell us it is! I am not picking on this game in particular, but I think this is an excellent opportunity to raise my concern. Changing the world has to be internalized. The world does not change by playing a video game, it changes when you understand why you are playing and are conscious and connected to the change that occurs from playing it. The impact has to be mutual for it to be absorbed. This game asks questions related to water, which is an opportunity to learn some important facts, but does it change the player? Ask yourself when you play the game - has anything for me changed? Lasting change and improvement happens when we manage to change our frame of reference, when we start to look at things in terms of the global benefit. Don't just play the game, learn about why you are playing the game and what else you can do in your own life to change the underlying cause or reason for the games existence.
