We Campaign

The Alliance for Climate Protection is set to launch a new campaign called the We Campaign. Al Gore is part of the organization and they have some major people taking part in the campaign, in/on all forms of mass media. I have attached one of the ads below but there will be several others joining it on television, radio, print, and on the web. I think it is another great example of how traditional marketing methods can be harnessed for the use of something more. Check it out and let me know what you think.